Lectrix EV, the e-mobility division of SAR Group, onboards Mr. Pritesh Talwar as President – EV Business. As one of the top electric mobility brands in India, Lectrix EV stands as a paragon of innovation and sustainability in the electric vehicle industry, and Mr. Talwar’s appointment marks a significant milestone in the company’s journey.
Pritesh Talwar brings more than two decades of extensive experience and a proven track record of delivering growth, combined with strong strategic thinking and operational acumen. He has led large cross-functional teams and handled businesses worth over $100 million USD with blue-chip multinationals as well as family-owned businesses. During his time at Livpure Private Limited as Chief Executive Officer he introduced a new category of Water-as-Service during his time at Livpure and built a multi-million dollar subscription business.
Mr. Talwar is a C-Suite level professional with extensive experience in leadership roles across both emerging and developed markets. He has extensive knowledge of the FMCG, F&B, and consumer durables sectors.
In his new role, Pritesh Talwar will oversee Lectrix’s strategic direction and continued expansion efforts. He will work closely with the team to drive innovation, foster a culture of excellence, and deliver value to our customers and stakeholders.
“I am honored and excited to join Lectrix EV as its the President for EV Business,” said Pritesh Talwar. “I look forward to working with the talented team at Lectrix EV to build on its strong foundation and capitalize on new opportunities in the electric mobility sector. Together, we will drive sustainable growth and expansion.”
Established in 2020, Lectrix EV has swiftly ascended to prominence under the visionary guidance of SAR Group, leveraging its substantial investment of INR 300 crore to establish a state-of-the-art production facility with an annual capacity of 1.5 lakh EVs. Mr. Talwar’s leadership comes at a pivotal moment as Lectrix EV continues its mission to redefine urban mobility and de-risk EV adoption for consumers across India.
Mr. Talwar brings a wealth of experience from his illustrious career, having held leadership roles across diverse sectors and geographies. His strategic acumen and operational expertise will be instrumental in driving Lectrix EV’s ambitious expansion plans, including the establishment of 300 dealerships by the end of 2024. Additionally, under Mr. Talwar’s stewardship, Lectrix EV will continue to prioritize after-sales service excellence, offering customers a seamless ownership experience and unparalleled support.
Backed by SAR Group’s rich heritage and legacy of innovation, Lectrix EV is poised to spearhead the electric mobility revolution in India. With a keen focus on sustainability, technology, and customer-centricity, Lectrix EV remains steadfast in its commitment to shaping a greener, smarter, and more connected future for urban commuters nationwide.
