Euler Motors, a leading electric commercial vehicle (EV) manufacturer, announces the appointment of Ashish Tandon as its Global Head for Customer Excellence. Ashish comes with over 25 years of experience in the automobile sector, including leadership roles in both the ICE and EV segments, and at Euler Motors he will be responsible for developing the Euler EV- Ecosystem. Prior to Euler Motors, Ashish has worked in Tata Motors (Commercial Vehicles Business), TAFE & Mahindra & Mahindra.
As customer interest in Euler Motors grows, Ashish will oversee EV Technology integrations to ensure an efficient, speedy buyer experience that is uniform, integrated and scalable across all channels. With an education background of Engineering along with an Advanced certification in EV technology from IIT Delhi, he has been at the forefront of developing impactful business strategies while fostering strong networks with customers, financiers, suppliers, and government agencies. With his appointment Euler Motors’ customers – both existing and new – are set to have an even more robust experience through their EV ownership journey. This move reinforces the company’s commitment towards accelerating India’s transition to clean transportation.
“Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in after-sales service. We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and in shaping the future of mobility in India.”, said Saurav Kumar, Founder and CEO of Euler Motors.
A passionate advocate for sustainability, decarbonization and service excellence, Ashish Tandon, Global Head – Customer Excellence, Euler Motors, said, “I am honoured to join Euler Motors. The company’s performance has been inspiring. The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energizing and I greatly look forward to contributing to the mobility transformation they envision, and India deserves.”
Euler Motors continues to push boundaries with its innovative EV solutions tailored to India’s unique mobility needs, setting new benchmarks with industry-first innovations. The Storm EV, the country’s first 4W LCV with ADAS, offering Night Vision Assist and a true range of 200 km, and its maiden product – the HiLoad EV which continues to remain India’s most powerful 3W EV with a 688 kg payload and an ARAI-approved range of 170 km are well known and successful vehicles, both from the Euler Motors stable. The early focus on after-sales service and overall customer experience by Euler Motors is not only important for Euler Motors, but also for the industry at large. It will be a critical factor to bolster customer confidence in EV at scale in India and to tip their decision making in favour of EV.
