Mercedes-Benz India has recorded its best-ever first-half sales performance, retailing 9,768 units in the January to June 2026 period, a 9% increase over 9,013 units in the same period last year. The company also posted its best-ever second-quarter performance, with 4,637 units retailed between April and June 2026, up 10% from 4,238 units in Q2 2025. The strong performance was driven by new and existing products, network upgradation, and a differentiated customer experience, supported by a positive macroeconomic environment.
Mr. Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, said, “Mercedes-Benz’s strong growth in first half of 2026 underlines the success of our strategy rooted in offering desirable products, elevated customer experience and transforming our network with clear focus on getting closer to customers. The new V-Class and CLA BEV drove our best-ever H1 and Q2 sales, underpinning superior product substance, reconfirming Mercedes customers’ preference for value over entry price points.”
“The success of the new CLA BEV is an affirmation that Mercedes-Benz customers prefer owning the latest technology, with the car being sold out within few days of market introduction, customers willing to wait till 5-6 months, to proudly own the car which is truly distinctive and a ‘Class of its Own’. The CLA BEV has propelled Mercedes-Benz’s BEV penetration to reach 14% in Q2 2026.”
“H1 2026 has shown increased preference for our Topend Vehicles, with the share of TEVs now reaching an all-time high of 28%, fueled by the introduction and growing demand for the New V-Class and the 50% growth trajectory achieved by the AMG portfolio.”
The Top-End Luxury segment — comprising the V-Class, Mercedes-Maybach, EQS SUV, and the AMG range — grew by more than 20% in H1 2026, reflecting India’s growing ultra-high-net-worth population and the appetite among younger buyers to move directly into top-end Mercedes-Benz models. In H1 2026, 28% of all Mercedes-Benz cars sold in India were Top-End Luxury vehicles, with waiting periods for some models stretching from four months to up to a year for iconic products like the AMG G 63.
The Core segment — comprising the C-Class, E-Class LWB, GLC, and GLE — continued to contribute significantly to overall volumes. The E-Class Long Wheelbase in particular retained its position as the highest-selling luxury car in India through both H1 and Q2 2026, a distinction it has held consistently.
The Entry Luxury segment delivered a strong 29% growth in Q2 2026, driven by the market debut of the all-new CLA BEV and sustained demand for the GLA SUV. The CLA BEV sold out within days of its launch, with customers willing to wait five to six months for delivery, underscoring the model’s aspirational appeal.
On the electric vehicle front, Mercedes-Benz’s BEV portfolio accounted for 14% of total retail volumes in Q2 2026, led by the CLA BEV in the entry luxury segment and the EQS SUV at the top end. The CLA BEV’s global momentum is equally strong, having won the Car of the Year 2026 award in Europe. The company’s semi-electrified lineup is also gaining traction, with the new S-Class PHEV in the AMG Line already closed for bookings, and orders for the Exclusive Line filling up ahead of festive season deliveries.
Looking ahead, Mercedes-Benz India has outlined an ambitious network expansion plan for the second half of 2026. The company plans to establish more than 20 new luxury outlets across high-potential emerging markets, while reinforcing its presence in Bengaluru, Mumbai, and Delhi NCR. Having added six new touchpoints in H1 2026 across Bengaluru, Bhopal, Raipur, Goa, and Visakhapatnam, Mercedes-Benz will debut in new markets like Varanasi and strengthen its footprint in Pune and Hyderabad in H2 2026. The expansion will be supported by an investment of over ₹450 crore by Mercedes-Benz franchise partners over the next two years, with a continued focus on upgrading existing facilities to global luxury standards and exploring AI and automation-led retail formats.
