JSW MG Motor India’s luxury brand channel, MG SELECT, has partnered with internationally acclaimed fashion designer Gaurav Gupta to unveil exclusive couture editions of the MG M9 luxury MPV and MG Cyberster electric sports car.
The special editions were showcased during the launch of Gupta’s latest couture collection, Light Song, at the Jio World Convention Centre in Mumbai. The collection featured more than 70 couture creations across cocktail wear, occasion wear, bridal couture and menswear. It was developed over nine months by more than 200 artisans, involving around 6,000 hours of hand craftsmanship.
Inspired by M. Gupta’s signature Serpent Infinity motif, the MG M9 and Cyberster Couture Editions combine automotive design with haute couture. The bespoke vehicles feature intricate embroidery, tonal layering and hand-finished detailing, reflecting the craftsmanship seen in the designer’s latest collection. The Cyberster also appeared on the runway as part of the fashion showcase.
The collaboration builds on an earlier partnership between MG SELECT and Mr. Gupta, which began during the opening of the designer’s menswear flagship store in New Delhi earlier this year.
Speaking at the event, Mr. Milind Shah, Head of MG SELECT, JSW MG Motor India, said the company aims to create luxury experiences that connect with customers emotionally by blending craftsmanship, innovation and individuality.
Mr. Gupta said the collaboration translates the sculptural philosophy and craftsmanship of couture into luxury mobility, creating a new benchmark where design, technology and artistry come together.
The MG M9 Couture Edition and MG Cyberster Couture Edition will each be limited to 50 units and will be sold exclusively through MG SELECT. Pre-reservations will remain open until the official price announcement on August 3, 2026.
