The COVID-19 pandemic has made brands realise the significance of having an online presence. No matter the nature of a company’s operations, digital platforms are the need of the hour. Following the trends of the changing market post covid, BattRE, a tech-driven EV start-up, has launched its very own AR-based virtual showroom; introducing an era of change in the EV industry. Known as Emagine, the platform uses AR to allow customers to experience, customise and even buy their favourite BattRE scooter, at their convenience.
Talking about the platform, Nishchal Chaudhary, Founder & Director, BattRE, said, “Online retail continues to grow and is booming across industries of all shapes and sizes. And the EV industry is no exception. As this space evolves, so does our larger strategy as a multi-channel manufacturer to provide the most unique and engaging experience in our physical, digital, and remote selling environments. Therefore, we came forward as the first in our industry to step outside of the traditional retail interactions, and launch a virtual showroom. And we are extremely excited tonote our customers’ reactions.”
Emagine promises to enhance and influence the buyer’s purchase experience. With numerous levels of interactions, the virtual showroom offers a high level of customisation for buyers. It is available for everyone through a tab on the home page of their official website, BattRE.in. Currently limited to their existing models, Love & One, it will soon be expanded to include their upcoming models. “Emagine will be a great aid to the customer in their decision making”, added Nishchal.
Interestingly, the virtual showroom isn’t the only offering when it comes to customer convenience in the BattRE purchase journey. The automaker’s completely digitised sales system ensures a seamless experience by enabling an easier and swifterafter-sales journey. Adding to the customer’s convenience is yet another digital tool – the BattRE app. Throughthis app, riders can tap into information like trip histories, locations of rechargestations, get call alerts and navigation assist on the speedometer, and enjoy several other features. With these combined efforts to bring in a digitised revolution in the customer journey, the future-oriented company aims to make your EV experience effortless.
