Ather Energy recently launched the disruptive electric scooter Ather 450X in India. With this new offering, Ather had confirmed its entry into 4 new cities beyond Bangalore and Chennai at the time of launch. Now with high demand pouring in from other cities, Ather has further confirmed its entry into 4 new markets.
Tarun Mehta, CEO and Co-founder Ather Energy: There’s been an amazing response for the Ather 450X across the country. We have been receiving pre-orders from not just the major metros but also several Tier II & III cities. Similarly, there have been more than 2000 requests for retail partnerships. By the end of this year we will be present in ten cities and will continue to scale up to more than 30 cities by 2023. Our only focus now is scaling the experience of Ather 450X to all over the country.”
In January, the company had confirmed its launch in the following markets based on the demand received for the scooter- Delhi NCR, Mumbai, Pune and Hyderabad. Since the national launch, Ather has received thousands of pre-orders from across the country, with key cities like Ahmedabad, Kochi, Coimbatore & Kolkata taking the lead.
The four new cities will see installation of fast charging infrastructure in the coming months, followed by the delivery of the scooters. Ather 450X can be pre-ordered via the company website for a fully refundable INR 2500. Ather has also been receiving dealership requests from these cities which will make it easier for the company to rapidly expand.
The Ather Forum has been abuzz with requests for the company’s community engagement programs to begin in cities beyond the metros. Consumers in the new cities can expect to see meet ups and test rides being conducted in their neighborhood in the coming months. Along with fast public chargers, Ather 450X owners will receive home chargers, Ather Dot so they can conveniently charge their scooters at home.
