Ather Energy has officially launched its first international Experience Centre, Ather Space, in Naxal, Kathmandu, Nepal. The Ather Space was opened in association with Vaidya Energy, a subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH). Since announcing its entry into the market last month, Ather has received a phenomenal response for the Ather 450X from customers across Kathmandu.
Ather in partnership with Vaidya Energy will soon open its second Experience Centre in a month’s time to expand its presence in the capital city of Kathmandu. Furthermore, Ather has ambitious plans to expand its presence to seven cities, with the goal of establishing ten outlets to cater to the increasing customer base. Vaidya Energy will not only facilitate the sales and service of Ather products in Nepal, but will also spearhead the establishment of Ather Grids across the country. Ather intends to introduce the 450X to customers in Nepal as a much superior alternative to their petrol two-wheelers. The 450X’s instant acceleration, manoeuvrability and ride handling will allow consumers to easily navigate city routes, while added features like the AutoHoldTM will aid a comfortable ride especially in hilly terrains.
Ravneet Phokela, Chief Business Officer, Ather said, “The electric two-wheeler market in Nepal is at a nascent stage, akin to the Indian market’s position 5–6 years ago. From experience, we know that the best way to unlock market potential is to bring high quality, high performance vehicles. We are confident that the Ather 450X makes for a perfect product offering with its superior performance, quality, and ability to handle diverse terrains with ease. Nepalese customers who rode the scooter loved the product and were overjoyed with their ride experience. We believe the market will upgrade to high-performance EVs, and consumer demand will witness explosive growth.”
Commenting on the partnership with Ather, Suryansh Vaidya, CEO, Vaidya Energy said, “We are thrilled to announce the grand opening of the very first Ather Experience Centre in the heart of Kathmandu. Our journey began with a vision to transform the way people commute in Nepal, and we’ve been committed to making it a reality. The Ather Experience Centre is not just a showroom: it’s a hub for innovation, electric mobility and sustainability. The Ather team in India played a significant role in enhancing my experience in constructing the EC. We collaborated closely on numerous tasks that ultimately led to the successful completion of this project. This will definitely be the first of many!”
