e-SPRINTO Launches G1 Electric Scooter in India, Prices Start at ₹89,999

e-SPRINTO, an Indian electric two-wheeler manufacturer, has launched the G1, its first electric scooter for the business-to-consumer (B2C) market, with prices starting at ₹89,999 (ex-showroom, Delhi). The scooter marks the company’s expansion beyond its established business-to-business (B2B) and fleet customer base into the individual and family mobility segment. Developed over nearly two years of research […]

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Royal Enfield’s Flying Flea Expands to Hyderabad

Flying Flea, Royal Enfield’s electric mobility brand, has entered Hyderabad, its second city in India after Bengaluru. Bengaluru customers have already covered more than 1 lakh kilometres on the FF.C6 electric motorcycle. In Hyderabad, the brand starts with four customer touchpoints, including one company-owned store. Service follows a hub-and-spoke model, with a dedicated store in […]

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VIDA Brings Back ‘Ghar Ghar EVOOTER’ Campaign for Festive Season

VIDA, the electric mobility brand of Hero MotoCorp, has brought back its ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ campaigns for the festive season, reuniting actors Anil Kapoor and Ranbir Kapoor in their familiar brand characters. The campaign builds on VIDA’s existing communication around its EVOOTER electric two-wheeler range, with a festive theme centred on […]

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