In 2020, with Ami 100% ëlectric, the Citroën Brand, with more than 100 years of history and non-conformist iconic vehicles, intends to unleash urban mobility for all. Citroën’s DNA is about innovation with bold, unexpected solutions, and products or services inspired by the largest number of people. As a direct descendant of AMI ONE Concept introduced at the Geneva Motor Show in March 2019 and following the strong interest it generated, Ami has become a reality in barely a year. Ami is a practical response to new mobility expectations for short journeys: enabling easier access to city centres, finding micro-mobility means for everyone, with real alternatives to scooters, bicycles, mopeds, public transportation at reasonable cost, developing new modes of consumption geared towards digital, and so on.
Ami 100% ëlectric has no equivalent in the mobility landscape. Citroën unveils a truly disruptive 100% electric mobility experience, born from the desire to make it accessible and easy for everyone. Today’s users make the majority of their purchases online. A consumption mode especially suited for an urban mobility solution such as Ami – 100% ëlectric. Ami is atypical and innovative in its concept and its design, but also in its sales approach. A new era is taking shape with Ami, and its 100% online customer journey. Citroën has developed a global digital ecosystem that aims to make customers’ daily lives easier by enabling them to learn about Ami’s existence to making an order in just a few taps. This simple and fluid digital experience integrates all stages of the customer journey:
- Product presentation,
- Configuration,
- Request for test drive,
- Order,
- Payment,
- Home delivery or to a pick-up point.
It is therefore possible to acquire Ami – 100% ëlectric 24 hours a day, 7 days a week. Everything, from discovery to order, can be done from your sofa using your tablet or smartphone in just a few clicks via citroen.fr website, which is the entry point for finding out about Ami, which provides information on the product and on solutions adapted to the needs dictated by each person’s needs.
Digital is present in using Ami – 100% ëlectric with My Citroën mobile app via DAT@MI connected box. The application allows drivers to access essential information about Ami at any time via a smartphone, including: range, charge status and time remaining for a 100% charge, mileage, maintenance alerts and after-sales appointment scheduling. The app also makes it easy to locate nearby public charging stations, a feature offered by Free2Move Services.
The opening of orders is scheduled for 30 March in France, and a few months later in Spain, Italy, Belgium, Portugal and then Germany. The first deliveries to customers are scheduled for June in France. Car-sharing at Ami’s wheel will start in Spring in Paris with versions bearing the “Free2Move” logo.
