Ebusco wins the prestigious and internationally renowned Automotive Brand Contest. Ebusco is the winner in the Commercial Vehicles category. Other winners in this competition are brands such as Porsche, Bentley and Volkswagen. Ebusco is very proud to be rewarded by the only neutral, international design competition for automobile brands that has emerged as an important worldwide event in the sector.
The German Design Council jury was very impressed by the overwhelmingly successful launch of this true game changer at the end of last year, together with the outstanding design of this composite bus.
About the Ebusco 3.0 composite electric bus
Ebusco has developed a true innovative gamechanger in the electric bus industry. The Ebusco 3.0 is a composite bus with a weight reduction of 33% (!) and a range of up to 500 km with one charge. With this new development, Ebusco peers with diesel fuelled buses, without emissions and high fuel costs, but with much higher comfort, better safety and more space for passengers. Immediately after this launch, Ebusco’s branding and reputation exceeded worldwide expectations. Ebusco developed this innovative, fully electric bus with a multifunctional team of key experts, who have earned their spurs in the aerospace, automotive and electronic fields, which have a major focus on composite parts. The bus’s exterior and interior were designed by KesselsGranger DesignWorks.
The first 2 Ebusco 3.0 buses will be on the road in Munich, Germany at the end of this year, and approximately 50 more will follow in Europe from 2021 onwards.
About the contest
The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as the important event in the sector. With the competition the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
The awards
Awards are given in 13 contest categories and four special categories. The categories cover the entire design spectrum and range from vehicle design and concepts via brand design and multimedia networking through to campaigns and events. Ebusco received the ‘winner award’ in the Commercial Vehicles category.
The jury
The interdisciplinary jury is made up of representatives from the media, the design and brand communication sectors and universities. Submissions will be evaluated according to the criteria of overall concept/brand fit, product aesthetics and functionality. The submission should consider aspects such as longevity and sustainability. Factors such as design quality and the degree of innovation in brand design are also given decisive weight in the judging process.
German Design Council – the organiser
The German Design Council is one of the world’s leading centres of competence in communication and knowledge transfer within design, innovation and branding. More than 320 organisations are currently foundation members. The German Design Council was founded in 1953 as an initiative of Germany’s federal parliament to strengthen the German economy’s competence in design. Its many and varied activities all have one aim: communicating lasting improvements in brand value through the strategic use of design.
