Hero Cycles is set to showcase the major innovation leap made by it in the field of electric bicycle manufacturing and design through a series of futuristic products at the upcoming Auto Expo-The Motor Show 2020.
As it works to fulfill its vision of capturing a 10 percent share in global electric bicycle manufacturing, Hero Cycles will display a series of upcoming products that highlight a new dimension in the field of the Indian bicycle industry. The 15th edition of the Auto Expo will be held from Feb 7 to Feb 12, 2020, in Greater Noida.
Hero Cycles, that has for decades maintained its position as the leading bicycle manufacturer and seller in India has in recent years taken rapid strides in the field of electric mobility by boosting its innovation and manufacturing capability. Recently Hero Group entered the European market by acquiring prominent German e-bike maker HNF Nicolai. The company has already set up a major design and innovation base in the UK through its state-of-the-art Global Design Centre at Manchester.
Among the major highlights for Hero Cycles at the Auto Expo will be the soon to be launched concept bicycles like an electric folding bike and an electric fat bike. Both these products are landmark innovation leaps and are set to usher in a new era in the space of urban commuting and adventure biking respectively. Hero Cycles will also display E-bikes from the stable of the recently acquired German firm HNF Nicolai which will soon make inroads in the Indian market as well.
Also to be displayed prominently will be Hero’s existing portfolio in the urban e-bike segment in the form of the Lectro brand with products like Townmaster, Glide and E Zephyr.
“At Hero Group, we have taken a major leap towards capturing a major share of the global e-bike market over the next few years. Our vision is to capture 10 percent share in global electric bicycle manufacturing by 2022. We have furthered this vision by bolstering our capacity in research and design innovation as well as in manufacturing so that we are able to produce truly global e-bikes in India. Our product showcase at the Auto Expo will be truly representative of this path-breaking leap for our bran,” said Mr. Pankaj M Munjal, Chairman & Managing Director, HMC, a Hero Motors Company.
Hero Cycles will also showcase the innovative business solutions initiated by it to make e-bikes more viable and useful in a country like India. For example, Hero Cycles is actively advocating for E-bikes to replace motorcycles for micro deliveries in India. For this, it is devising innovating accessories to be fitted in e-bikes such as baskets in front and back and a battery with higher range to give better mileage in one charge. The Hero stall will showcase such products that can immediately be adopted by organizations as modes of delivery to promote eco-friendly transport.
Hero traditional brands Firefox and Hero Sprint Pro will also get a place of prominence in the display.
