The company aims to cross 500 dealerships by the end of fiscal FY20-21, up from around 350 at present. It plans to target sub dealers apart from the primary dealers while expanding its footprints.
One of India’s leading electric two-wheeler company Okinawa has announced aggressive dealership expansion plans. The company targets taking its dealership network reach a 500 from the current 350-plus dealers’ network. The company would primarily be targeting cities across in the states of Bihar, Maharashtra, Assam and eastern region. The brand also plans to target sub dealers apart from the primary dealers while expanding its footprints.
While COVID-19 has forced a slowdown across the industries, Okinawa had shared the plan to accelerate its marketing activities and strengthen its dealership network. Recently, the brand also announced a hike in dealership margins from 8 to 11 per cent, to support the partners amidst the unprecedented COVID-19 spread.
“There is no doubt that it will take a little time for the market to pick up. While the things gradually return to normalcy, we plan to grow ourselves across the country to serve the customers better. As the COVID-19 curve flats, there will be a demand for private vehicles. Given the fact that electric vehicles are economically more viable in the longer run, people would want to opt for it. We are spreading our wings to provide our customers across the cities with easy availability of the products and services”
Jeetender Sharma, MD and Founder, Okinawa.
Okinawa dealership network has been operating with limited staff and in accordance with the advisory issued by the brand. With about 30 per cent of the dealerships operational, the brand delivered over 1000 vehicles within a span of 30 days post the company resumed their services abiding the government rules. The aggressive expansion plan of the company follows the rising demand of electric vehicles among customers.
Also Read: Okinawa sold over 1,000 e-scooters within a month of lockdown relaxation
The brand has simplified the application process for dealers who wish to associate with Okinawa. The company has taken the entire procedure online to maintain safety procedures. Simultaneously, Okinawa is adopting digital marketing to spread the word among the dealers to be a part of their ambition of electrifying mobility. The brand has been adhering to strict operating procedures and is committed to health and well- being of its stakeholders.
