Ather Energy Limited, one of India’s leading electric two-wheeler manufacturers, announced that the fourth edition of its flagship community event, Ather Community Day, will be held on 29 August 2026 in Bengaluru. The theme for this year’s event is “A New Dawn of Magic”, where Ather will unveil the first scooter from its new EL platform, marking its entry into the mass-market scooter segment. Alongside the new scooter, Ather will introduce a range of innovations across technology, charging, and the ecosystem that will make the ownership experience more seamless and connected.
The EL platform is Ather’s next-generation vehicle architecture and the company’s first all-new vehicle platform since the 450. Engineered from the ground up for greater versatility, scalability, and manufacturing efficiency, it will underpin Ather’s future product portfolio across segments. The first scooter built on this platform marks a significant milestone for Ather, enabling the company to address the mass-market through the ₹1 lakh to ₹1.25 lakh price segment while expanding its total addressable market and opening the next chapter of growth.
The Ather Community Day 2026 will bring together thousands of Ather owners, automotive and technology enthusiasts, and partners for a first look at the products, technologies, and experiences that Ather has been building.
