The luxury electric SUV is priced at INR 99.30 lakhs (ex-showroom) for the first 50 units, with 5 years unlimited on-road assistance and comprehensive service package, and 8 years/ 160000 kms cover for battery.
India’s largest luxury carmaker Mercedes-Benz has began a new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC. It was launched in India by Martin Schwenk, Managing Director and CEO, and Santosh Iyer, Vice President, Sales and marketing through a digital event streamed from the company’s Centre of Excellence in Chakan, Pune.
The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s “Ambition 2039” which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under the Mercedes-Benz EQ brand, a comprehensive product, and a technology ecosystem that aims to shape the future of mobility, which derives from the Mercedes’ brand values of ‘Emotion’ and ‘Intelligence’.
The EQC comes with a comprehensive ecosystem that makes it as much fun to drive as a practical car for the customers. The EQC ecosystem promises to take care of the entire customer journey comprising ordering the car online or offline through a showroom, innovative finance packages from DFS, service and charging support across Mercedes-Benz India’s renowned and dense network of 100 outlets in 48 cities, an industry-first battery cover and a bunch of best-in-class service packages.
Launching India’s first luxury EV, Martin Schwenk, Managing Director & CEO commented, “EQC is one of the most anticipated cars in the luxury space and we are glad to pioneer a new segment in India, that of the Luxury EV. We are excited to launch this car for our discerning customers in India who always wanted a practical electric car with a long-range, which is very stylish, extremely refined and fun to drive, laden with the latest generation intuitive technology, extremely safe, has zero tailpipe emission, and -most importantly- a pure Mercedes. The EQC meets all these criteria of today’s tech-savvy customers as it combines effortlessly design, functionality, technology, and luxury together in a unique package. Our objective is to put our combined experience and understanding of the Indian market and customers behind the EQC and create a long-term, worry-free, sustainable, and green mobility ecosystem in India. The EQC will become a torch-bearer towards sustainable luxury in India.”
Mr. Schwenk further added, “Listening to the customers, we launched the EQC in India after creating a nationwide ecosystem that will seamlessly support the EQC customers’ ownership requirements. The entire customer journey of an EQC customer promises to be simple and worry-free starting from booking the car online or offline, financing, wall box installation, charging, and service facilities available across our network. In addition, we are also working towards setting up fast DC chargers on popular routes in tandem with our expansive network spread.”
“EQC will be rolled out from 13 locations in 6 cities in the initial phase. In all such locations, we have exclusive EQC display areas along with dedicated EQC teams who will take care of all the sales and customer service requirements of an EQC customer. With some of the most attractive finance schemes, a comprehensive service package, and an industry-first battery cover on offer, we are confident owning an EQC will not only be novel but also a hassle-free vehicle to own. It definitely marks Mercedes’ leap into a new era, in which electric mobility is reliable, simple yet exciting. We are confident EQC will pave the way for further expansion of our green cars portfolio and underline our electric ambition in India suitably.”
With its seamless, clear design and colour highlights typical of the brand, EQC represents the design idiom of Progressive Luxury. With respect to quality, safety and comfort, the EQC is the Mercedes-Benz among electric vehicles, and highly convincing in the sum of its attributes, according to the manufacturer. The electric car promises dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 408hp and 700 Nm of Torque and 0-100 in just 5.1 seconds. It is powered by an 80 kWh Lithium-ion battery pack that assures a driving range of 445 – 471 km (WLPT) in single charge.
