Report: Market shares of global electric car brands

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Globally, Tesla tops with a share of 20 percent in new registrations of BEVs and PHEVs, followed by BMW and BYD with 7 percent each. Tesla also leads the European market with a 16 percent market share in the passenger car segment.

BMW Group recently has shared a set of infographics on electromobility based on IHS Markit New Registrations (BEV+PHEV combined) April 2020 report. The infographics bring out the popularity of leading electric car brands in Germany, Europe, and global markets. The IHS report draws data from new registrations of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) in various countries in the last one year, i.e. from April 2019 to March 2020. The data includes all BEVs and PHEVs in the passenger car segment – pure electric cars, electric cars with or without range extenders, diesel hybrids, and petrol hybrids.

In terms of new electric or hybrid car registrations on a global scale, Tesla has emerged as an outright winner with a 20 percent share, followed by BMW and BYD with 7 percent each. Other leading brands are Volkswagen (5%) and Hyundai (4%). Chinese marques BAIC and Roewe have secured 3 percent each, so as Kia, Renault, Nissan, and Volvo. It is interesting to note that popular German automakers Audi and Mercedes-Benz are nowhere in the limelight, with their sales shares less than 2.5 percent.

Tesla (16%) leads the way in Europe as well. BMW has registered a share of 13 percent, followed by Renault (9%), Volkswagen (8%), Volvo (6%) and Hyundai (6%). Audi and Mercedes-Benz have secured 5 and 4 percent respectively. In Germany, BMW takes over the first spot with 18 percent, followed by Volkswagen (12%) and Mercedes-Benz (10%) with double-digit figures. Tesla bags a share of 8 percent in the German car market, while Renault and Audi securing 8 and 7 percent respectively.

BMW i3

Further, drawing from the IHS report, BMW claims that its i3 electric car is the only premium offering in the compact EV segment, with a market share of 15 percent globally. Other popular e-cars in the segment are Renault Zoe – with a leading share of 22 percent, Nissan Leaf (19%), VW e-golf (17%), and Hyundai Ioniq (10%) to name a few.

Out of all BMW and MINI (part of BMW Group) branded car registration across all international markets, a notable 6.9 percent of cars are either battery-electric or plug-in hybrids. While 8.4 percent of all BEVs and PHEVs registered last year globally are manufactured by the BMW Group, which is notably higher than the group’s share in traditional car market registrations (3.7%). Interestingly, it can be reasoned out that a large variety of PHEVs in BMW’s stable accounts for the automaker’s relatively higher figures in the above parameters.

Source: BMW Group

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