Pre-booking for the 30,000 units of limited ID.3 1st Edition open on June 17 in most European markets; customers will be part of ‘1st Mover Club’ with various benefits and direct interaction with the manufacturer.
Volkswagen has announced the market sale of its ID.3 compact electric car – the first model from the company’s first-ever electric car series ID. purpose built from the scratch. The limited 1st edition of ID.3 will be available in three trims – basic version costing under €40,000 in Germany, ‘Plus’ variant priced about €46,000, and top-of-the-line ‘Max’ costing €50,000. The company
“The Volkswagen brand’s large-scale electric offensive is literally taking to the road with the ID.3. This car underscores our mission to provide locally emission-free mobility fit for everyday use and affordable for all”, Ralf Brandstätter, Chief Operating Officer of the Volkswagen brand, said.
VW is offering all pre-bookers of the electric car an exclusive membership to the ‘1st Mover Club’ that includes various customer benefits and a software update for two upcoming digital functions at the beginning of next year. Buyers can either take the delivery of the new ID.3 in early September this year, or can choose the second option of delivery in the last quarter of 2020 while signing the purchase agreement when bookings open. The latter batch of cars will be fully-equipped with ‘App Connect’ functions due early next year.
Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: “Finally, our ID.3 pre-bookers have been given the long-awaited green light for emission-free driving pleasure. As a token of thanks for their loyalty to the brand and a gesture of appreciation for their patience during the long wait until ordering kicked off, we are offering all pre-bookers wishing to take possession of their ID.3 1st in September membership of the ID.3 1st Mover Club.”
By opening this community, Volkswagen is providing for an exchange of experience among all “ID.3 1st Movers” – and also establishing a direct line to Volkswagen. It will not only be possible to engage direct with customer enquiries, but will also enable Volkswagen to collect feedback on everyday experiences along with comments from ID.3 first drivers for use in further development. “To say thank you, all 1st Movers who are leasing their vehicles will not pay any leasing rates for the first three months”, Jürgen Stackmann said.
Built on the VW Group’s ‘MEB’ modular platform designed from grounds up to underpin electric cars, the ID.3 comes with a larger 58 kWh battery pack that powers an electric motor at the rear axle that makes 150 kW of power and 310 Nm of torque. The company claims that the car can accelerate from 0-60 kmph in just 3.4 seconds. The car will be equipped with 11 kW AC or 100 kW DC fast charging system.
The German automotive group is planning to offer electric vehicles in all of the main vehicle segments by 2022. It is investing €33 billion up to 2024, of which €11 billion is earmarked for the Volkswagen brand alone. For 2025, the Volkswagen brand expects to produce 1.5 million electric cars.
