VIDA, the electric brand of Hero MotoCorp, has unveiled the DIRT.E K3 6DAYS Limited Edition in Grândola, Portugal, at the 100th FIM International Six Days Enduro (ISDE). Only 100 units will be made, and each honours a specific edition of the event, which began in 1913. VIDA says it is the first Indian electric brand […]
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VIDA, the electric mobility brand of Hero MotoCorp, has brought back its ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ campaigns for the festive season, reuniting actors Anil Kapoor and Ranbir Kapoor in their familiar brand characters. The campaign builds on VIDA’s existing communication around its EVOOTER electric two-wheeler range, with a festive theme centred on […]
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India’s two-wheeler segment recorded its best-ever June performance, with total retail registrations reaching 18,28,458 units — a significant jump from 15,08,378 units in June 2025. The 21.22% year-on-year surge was broad-based, with virtually every player posting volume gains, though the market share movements told a more nuanced story of leaders holding ground, challengers closing in, […]
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VIDA, the electric mobility brand powered by Hero, has unveiled a refreshed brand identity as it enters its next phase of growth, reflecting its evolution from a premium electric scooter brand into a broader mobility ecosystem. Since its global debut in 2022, VIDA has expanded beyond its initial electric scooter offering to include the family-focused […]
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The segment accounted for 7.8 % of the overall two-wheeler market in April 2026, lower than the 9.8 % share recorded in March, but significantly higher than the 5.5 % penetration seen in April 2025. India’s electric two-wheeler market continued to witness strong year-on-year growth in April 2026, even as the segment experienced a sharp […]
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India’s electric mobility landscape received a significant boost with the launch of the Light Electric-vehicle Acceleration Forum (LEAF), a neutral, industry-led consortium aimed at strengthening the EV charging ecosystem for two- and three-wheelers. The forum was inaugurated by Union Minister for Heavy Industries and Public Enterprises, Mr. H. D. Kumaraswamy. As EV adoption gathers pace, […]
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Valeo and Hero MotoCorp on Wednesday announced a strategic partnership to co-develop Advanced Rider Assistance Systems (ARAS) for motorcycles and scooters, marking a significant step towards improving two-wheeler safety in India and global markets. The collaboration was formalised through the signing of a Memorandum of Understanding (MoU) in Las Vegas and New Delhi on January […]
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VIDA – powered by Hero MotoCorp expanded its electric two-wheeler portfolio with the launch of the new VX2 Go 3.4 kWh variant. The model was unveiled by Mr. Nitin Gadkari, Union Minister for Road Transport and Highways, reinforcing the government’s intent to accelerate India’s shift to electric mobility. The new variant aligns with VIDA’s mission […]
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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, showcased a range of new products and technologies at the Bharat Mobility Global Expo 2025. Hero MotoCorp’s pavilion at the show reinforces its commitment to establishing India as a global innovation hub, furthering the vision of an ‘Aatmanirbhar Bharat’ and providing world-class mobility solutions. At the forefront […]
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As part of its ‘Be the Future of Mobility’ vision, Hero MotoCorp is ramping up its plans for e-mobility. The company recently announced an investment of up to Rs 420 crore in Ather Energy. The company’s board has approved the investment in one or more tranches. Swadesh Srivastava, Head – Emerging Mobility Business Unit, Hero […]
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