VIDA, the electric mobility brand of Hero MotoCorp, has brought back its ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ campaigns for the festive season, reuniting actors Anil Kapoor and Ranbir Kapoor in their familiar brand characters.
The campaign builds on VIDA’s existing communication around its EVOOTER electric two-wheeler range, with a festive theme centred on ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’. It aims to connect with consumers during the festive buying season by positioning the electric scooter as part of everyday celebrations and travel.
Siddhant Vora, Brand Lead, VIDA, said the festive season is an important period for mobility and vehicle purchases. The campaign uses the established association of the two actors to strengthen consumer engagement and brand recall.
The campaign’s films will also highlight product features such as the removable battery, range and ease of charging, presenting the EVOOTER as a lifestyle choice for festive travel and celebrations.
